Getting to the top of Google and gaining more organic traffic from search engines feel pretty good. Search Engine Optimization, or SEO, is the art of improving your website’s performance so that you can gain better search engine results page rankings and, in turn, more organic traffic.
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Follow our 7-step guide to increasing organic traffic for your blog and business website.
1. Plan for Your SEO Strategy
If you are going to see long-term success with your SEO campaigns and increase your organic traffic over time, it is essential to have a clear and data-driven SEO plan in place. This plan should lay out your objectives and how you are going to achieve them. The idea is to set achievable, realistic targets that will feed into your wider company goals.
If your goal is to increase overall website traffic and it doesn’t matter so much about converting those visitors into customers, you can be pretty broad in your SEO campaigns and keyword targeting. If you need to increase organic traffic to particular parts of your website, you will need a more specific SEO strategy.
2. Improve SEO Performance
Later in this guide, we discuss how to fix certain website health issues and improve your technical SEO performance, but before you can take those steps, you need to understand your website’s current status. The best way to get an inside view of how your website is performing technically is to activate Google Search Console. You will need to verify ownership of your website by copying and pasting a small snippet of code into the DNS configuration, but once this is done, you will gain unparalleled insight into the technical structure and health of your website.
3. Mobile Version of the Site
More than 65% of internet users prefer to select and order products from mobile devices. You can’t lose such a huge audience and should take care of your site mobile version. It allows you to increase target audience coverage several times, increase sales and subscriptions. You can create a separate mobile version or use an adaptive design of your main site. In the last case, there will be an automatic adjustment to the screens of different devices.
4. Regular Updates Old Content
Content updates are a rather important factor which influences on ranking. We speak about updating previously posted materials as well as publishing new ones. It helps to keep pace, increase credibility, have a positive effect on indexing. You should carry out updates regularly following the content plan. It allows you to work with new keywords and attract organic traffic from search engines.
A blog is a valuable resource necessary for attracting organic traffic not only for commercial but also for information requests. We used to carefully choose the goods before the deal. A blog with interesting and relevant content increases chances that after reading the review, the visitor will perform the target action.
On the blog, you can publish news, information materials, as well as infographics, video reviews – everything that can attract attention and encourage visitors to make a deal. When writing articles for a blog, you can use the links to the catalog. So that the client can immediately buy the product they like without spending time searching the site.
6. Share Your Web Pages on Social Media
If you’re relying solely on Search Engine Optimization (SEO) tactics to help you boost organic traffic, you’re missing out on other valuable methods that will help you drive more traffic. Social media marketing provides another great opportunity to drive users to your site by linking to blog posts or article pages.
You can share your pages on your social media profile to help drive organic traffic to your page. Not only does it drive your followers back to your website, but if they share your post, it drives new traffic to your page.
7. Earn Backlinks
If you want to increase organic traffic outside of optimizations on your website, we have an excellent strategy for you: Earn backlinks. Backlinks are links to your site from other outside sites. These links help boost your website’s trust and authority in your industry.
The best way to earn backlinks is to create relevant, industry-related content. Your blog can serve as a great opportunity for you to earn backlinks from credible sites. Blogging is the best source for backlinks because:
- You can share them on social media
- You can write on various topics
- You can target numerous keywords
- You can share them in email newsletters
Since blogs are versatile, it creates various avenues and opportunities for you to reach people who will link back to your posts on their own page.
If you want more organic traffic, you have to work for it. That means giving your best effort every time, going after opportunities your competitors have missed, being consistent, guest blogging strategically, and staying on Google’s good side.
If you have any thoughts or questions about building organic traffic, or would like to agree/disagree with anything I wrote, please leave a comment!